Melinda Haynes


Melinda Haynes joined Onset Financial (Mazuma Capital’s parent company) in January 2018 and was named President the following year.

Prior to this, she spent 30-years working for Zions Bancorporation, a $60 Billion (assets) regional Bank that spans multiple states and affiliate banks, where she was a Senior Vice President and Director of Operations.  Her role included leading numerous divisions to support corporate objectives, regulatory and risk requirements, and internal and external client needs. Melinda was responsible for directing and creating many large successful change initiatives; consolidation of six affiliate operations divisions into one, process and procedure standardization across affiliates, and streamlining of operational roles across the Bank.  Named a member of Zions Bancorporation’s winning team of women bank executives, as selected by American Banker magazine in its “Most Powerful Women in Banking” issue, over multiple years, Haynes served in a variety of leadership positions specializing in high-performance team management.

As President of Onset Financial, Haynes has led a company-wide transformation by focusing on efficiencies, process improvement, data analytics, and improved collaboration, all aimed to increase production.  These efforts proved to be successful, resulting in record-breaking results for Onset in 2019 and Q1 2020; highest funding month, highest funding Q1, Q3 and Q4 and highest funding year!  Onset finished 2019 with amazing results; 25% above goal and 77% increase over the prior year!  This is just the start, there will be more record-breaking years to come!  She feels blessed to work with such a dedicated and hard-working leadership team within an industry that has proven to make a positive impact on our economy.

Haynes graduated cum laude from the University of Utah and completed a graduate-level degree from Pacific Coast Banking School (PCBS), University of Washington, where she was in the top 10 percent of her class. She is a graduate of the Utah Banker’s Association (UBA) Executive Development Program and has served on a regional Women’s Business Forum committee. She is an active member of the Equipment Leasing and Finance Association (ELFA), including the Executive Roundtable.

Haynes gives back to the community by being actively involved with Onset Gives and other community service opportunities to help those in need.